In November 2023, CHOUBAO became the first LIUZHOU LUOSIFEN brand within to obtain an International Halal Certificate in Malaysia. In April 2024, CHOUBAO received another Halal Certificate from the Badan Penyelenggara Jaminan Produk Halal (BPJPH) in Indonesia, strengthening its overseas expansion. CHOUBAO has garnered remarkable market response in Southeast Asia, creating more opportunities for the export of LIUZHOU LUOSIFEN to overseas countries and regions.
Expanding into Southeast Asia, the Middle East, and Europe and America remains a key focus for multiple LUOSIFEN brands. In the first three quarters of 2024, the export value of LIUZHOU LUOSIFEN grew to RMB 63.287 million (Data source: [Liuzhou Municipal Bureau of Commerce]), with Southeast Asia demonstrating strong market potential. As one of the regions with the highest Muslim population density globally, an authoritative halal certificate acts as a "golden key" to break trade barriers. At the 2025 China Food & Drinks Fair (an exhibition with a long history, large scale, and profound influence in China's food and drinks industry), CHOUBAO received extensive business inquiries from overseas markets, with continuous streams of distributors for on-site negotiations.
CHOUBAO has been actively exploring new pathways through its IP development and global branding strategies, continuously advancing its international presence. The brand has long been committed to developing a full industrial supply chain, while continuously innovating in product R&D. CHOUBAO LIUZHOU LUOSIFEN (PRIME FRESH FLAVOR) (with 2 packs of pickled bamboo shoots) and CHOUBAO LIUZHOU LUOSIFEN (THICK FLAVOR) (with 2 packs of pickled bamboo shoots) were granted the Superior Taste Award with 1 star by the International Taste Institute in 2025.
A bowl of LUOSIFEN embodies the culinary wisdom of Liuzhou spanning thousands of years. Today, with the joint efforts of brands like CHOUBAO, LUOSIFEN has successfully gained recognition in more countries worldwide, becoming a bridge for dialogue between tradition and modernity, as well as local and global regions. As one of the leading brands in the industry, CHOUBAO will continue exploring effective pathways for global expansion, contributing to the journey of the LUOSIFEN industry toward internationalization.