This May, the CHOUBAO partnered with Galaxy Left Bank (music label) to launch a series of "explosive-flavor" summer music carnivals in Foshan, Nanjing, Chongqing, and other cities. As an official partner of Galaxy Left Bank, CHOUBAO set up pop-up booths at the music festival venues, so that visitors could savor delicious Luosifen while enjoying musical rhythms.
The vibrant signature yellow hue of CHOUBAO became a distinctive highlight at the event. All visitors were invited to participate in interactive activities and receive CHOUBAO-customized music festival glow sticks along with marinated eggs at its booths. Moreover, those who completed the check-in activities could claim music festival inflatable sofas and join a lucky draw wheel to win free CHOUBAO LUOSIFEN and its merchandise.
As a Luosifen brand dedicated to "creating happiness," CHOUBAO consistently advocates creativity, authenticity, and individual expression. This collaboration with Galaxy Left Bank represents a profound resonance between brand philosophy and youth culture. Moving forward, CHOUBAO will continue exploring more cross-industry collaboration opportunities and accompanying every life enthusiast to "savor with attitude and play with passion".