Recently, CHOUBAO Luosifen announced its collaboration with People's Sports, a prominent sports media outlet in China, to introduce a new version of River Snail Rice Noodle—— "People's Sports x CHOUBAO" Extra Spicy Flavor Liuzhou River Snail Rice Noodle Soup. The packaging of this new Luosifen mimics the format of the front page headline of People's Sports newspaper and combines CHOUBAO's IP imagery with three hot sports news topics: China's 4x100 relay victory in Tokyo, the Dream Diving Team's numerous gold medals, and China's women's soccer team winning the Asian Championship. This is a tribute to the spirit of sports.
The river snail rice noodle co-branded by People's Sports and CHOUBAO is available through various channels, both online and offline. Customers who purchase the collaborative products or participate in the online discussion under the #ChouBaoWOWMoment# topic have a chance to join the "Gold Medal" campaign, with the commemorative gold medals made of pure gold as prizes. This collaboration between CHOUBAO and People's Sports aims to convey the core spirit of "passion" for sports by commemorating classic moments in sports events. Amid the nationwide sports fervor, and driven by insights into the target consumer group, this collaboration establishes emotional connections with the public, ultimately conveying the brand's "passion" concept.
