Liuzhou River Snail Rice Noodle , an otherwise local snack in China, has become popular worldwide thanks to standardized, industrialized production. Meanwhile, Chinese food companies are working to add to the vitality of the product line through constant innovation. CHOUBAO, a Chinese food brand, has gone a long way in rolling out new products of Luosifen (Liuzhou River Snail Rice Noodle). As consumers get accustomed to the special flavor of Luosifen, the brand has perceived their diverse needs for ingredients and thus proposed the concept of “Liuzhou River Snail Rice Noodle with a variety of ingredients”. Based on regular Liuzhou Luosifen, the amount of sour bamboo shoots and yuba has been increased. What’s more, about 15 side dish bags have been added, such as quail egg, chicken feet, and beef, to meet the needs of consumers for a variety of ingredients.
The detail page on douyinec.com shows that CHOUBAO Baoyouliao Liuzhou Luosifen (“Baoyouliao” literally means a variety of ingredients in Chinese) was launched on June 18, 2022, and the products were soon sold out before an extra-long pre-sale was arranged. It soon made it to the Top 1 in the list of recommended Luosifen products on the website.