On December 16, 2023, the 2023 China Economic Media Integration and Development Summit, organized by the Economic Media Association of China, was successfully convened in Beijing. Outstanding brand communication cases for Chinese enterprises in 2023 were released on the occasion and CHOUBAO’s collaborative marketing venture with People’s Sports was included. This joint project, ingeniously blending sports events and narratives with the promotion of luosifen, was highly praised by the judging panel.
As 2023 marks China's “year of promoting consumption” and a pivotal year for advancing high-quality brand development, CHOUBAO Luosifen (river snail rice noodle) has adeptly seized the moment. Since its market debut in 2022, it has embarked on a journey of product innovations, dynamic IP creations, and cross-category co-branding. Astute responses to emerging trends, such as the growing emphasis on food safety and health awareness, alongside the rise of various platforms and channels, have established and reinforced CHOUBAO' brand image, especially among the Z generation. The infusion of cultural elements, innovative expressions, contemporary aesthetics, and evolving consumer demands stands as one of its overarching brand strategies.
CHOUBAO Luosifen is steadfast in its commitment to delivering the finest products to its customers. Its robuts brand strategy is bound to make river snail rice noodles a globally acclaimed regional delicacy.